Privacy Policy

Just Peachy Chiropractic + Wellness
6853 Fairview Road, Suite 100C
Charlotte, NC 28210
Phone: (704) 362-5400
Email: frontdesk@justpeachychiro.com

Effective Date: October 1, 2025
Last Updated: October 1, 2025

Our Commitment to Your Privacy

At Just Peachy Chiropractic + Wellness, we are committed to protecting your privacy and maintaining the confidentiality of your personal and health information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and receive our services.

We comply with the Health Insurance Portability and Accountability Act of 1996 (HIPAA), applicable North Carolina state laws, and all other relevant privacy regulations.

Information We Collect

Information Collected Through Our Website

When you visit our website, we may collect the following information:

Contact Information:

• Name

• Email address

• Phone number

• Date of birth

This information is collected through:

• Contact forms

• Newsletter signup forms

• Initial appointment booking requests

Automatically Collected Information:

• IP address

• Browser type and version

• Pages you visit on our site

• Time and date of your visit

• Time spent on pages

• Referring website addresses

• Device information

Protected Health Information (PHI)

When you become a patient, we collect additional health information necessary for your care, including but not limited to:

• Medical history

• Health conditions and symptoms

• Treatment plans and clinical notes

• Diagnostic test results

• Insurance information

• Billing and payment information

• Other information relevant to your chiropractic care

Important: Protected health information is NOT collected directly through our website. All health intake forms, medical histories, and clinical information are collected through our secure, HIPAA-compliant Electronic Health Records system (Jane App), which you will access through a separate portal link provided by our practice.

Information About Minors

We provide chiropractic care to patients under the age of 18. For minor patients, parents or legal guardians complete all forms and provide consent on behalf of the minor.

How We Use Your Information

Website Information

We use the information collected through our website to:

• Respond to your inquiries and appointment requests

• Send you newsletters and marketing communications (with your consent)

• Improve our website functionality and user experience

• Analyze website traffic and usage patterns

• Comply with legal obligations

Protected Health Information

We use your protected health information to:

• Provide, coordinate, and manage your chiropractic treatment

• Communicate with you about your care

• Bill for services and process insurance claims

• Comply with legal and regulatory requirements

• Conduct quality assessment and improvement activities

• As otherwise permitted or required under HIPAA

How We Share Your Information

Website Information

We do not sell, trade, or rent your personal contact information to third parties. We may share your website information with:

Service Providers: Third-party companies that help us operate our website and business, including:

• Squarespace (website hosting)

• Google Analytics (website analytics)

• Meta/Facebook (advertising analytics)

• Email marketing platforms (for newsletters, if you opt in)

These service providers are contractually obligated to keep your information confidential and use it only for the purposes we specify.

Protected Health Information

We may disclose your protected health information without your authorization in the following circumstances, as permitted or required by HIPAA:

For Treatment: We may share your information with other healthcare providers involved in your care.

For Payment: We may share your information with your insurance company or other entities involved in processing claims and payments.

For Healthcare Operations: We may use and disclose your information for quality improvement, training, and other operational purposes.

As Required by Law: We may disclose your information when required by federal, state, or local law, including to:

• Public health authorities

• Health oversight agencies

• Law enforcement (in limited circumstances)

• In response to court orders or subpoenas

Other Permitted Uses: With your written authorization, we may use or disclose your health information for purposes not described in this policy.

Third-Party Services and Tools

Jane App (Electronic Health Records System)

We use Jane App, a HIPAA-compliant electronic health records and practice management system, to manage patient appointments, intake forms, medical records, and billing. When you schedule an appointment or complete intake forms, you will be directed to Jane App's secure platform. Jane App maintains its own privacy practices in accordance with HIPAA requirements.

Google Analytics and Meta Pixel

Our website uses Google Analytics and Meta Pixel (Facebook) to collect information about how visitors use our site. These tools use cookies and similar tracking technologies to:

• Track website traffic and user behavior

• Analyze demographic information about visitors

• Improve our website and marketing efforts

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. You can manage Facebook's use of your information through your Facebook privacy settings.

Squarespace (Website Hosting)

Our website is hosted on Squarespace. Squarespace provides security measures including SSL encryption to protect data transmitted through our website. Information about Squarespace's security and privacy practices can be found in their privacy policy.

Your Rights and Choices

Your Rights Regarding Personal Information (Website Data)

You have the right to:

• Access the personal information we have collected through our website

• Request correction of inaccurate information

• Request deletion of your information (subject to legal limitations)

• Opt out of marketing communications at any time

• Disable cookies through your browser settings

Your Rights Under HIPAA (Protected Health Information)

Under HIPAA, you have the following rights regarding your protected health information:

Right to Access: You have the right to inspect and obtain a copy of your health information.

Right to Request Amendment: You may request that we amend your health information if you believe it is incorrect or incomplete.

Right to an Accounting of Disclosures: You may request a list of certain disclosures we have made of your health information.

Right to Request Restrictions: You may request restrictions on how we use or disclose your health information, though we are not always required to agree to your request.

Right to Request Confidential Communications: You may request that we communicate with you about your health information in a specific manner or at a specific location.

Right to a Paper Copy of This Notice: You may request a paper copy of our Notice of Privacy Practices at any time.

Right to File a Complaint: If you believe your privacy rights have been violated, you may file a complaint with our practice or with the U.S. Department of Health and Human Services Office for Civil Rights.

To exercise any of these rights, please contact us using the information provided at the end of this policy.

Marketing Communications

Email Newsletters

If you sign up for our newsletter, we will send you periodic emails about our services, health tips, promotions, and practice updates. You may unsubscribe from these communications at any time by:

• Clicking the "unsubscribe" link in any email

• Contacting us directly at frontdesk@justpeachychiro.com

• Calling us at (704) 362-5400

We may send marketing communications to:

• Current patients

• Former patients

• Individuals who have inquired about our services through our website

Text Message Marketing

If we send marketing text messages, you will have the opportunity to opt in before receiving such messages. You may opt out at any time by following the instructions provided in the message or by contacting us directly.

Data Security

We implement appropriate technical, administrative, and physical security measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include:

For Website Data:

• SSL encryption for data transmitted through our website (provided by Squarespace)

• Secure servers and hosting infrastructure

• Access controls and password protection

• Regular security assessments

For Protected Health Information:

• HIPAA-compliant electronic health records system (Jane App)

• Encryption of electronic health information

• Physical safeguards for paper records

• Administrative policies and staff training

• Business associate agreements with third-party service providers

Despite our security measures, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee its absolute security.

Data Retention

Website Information

We retain contact information collected through our website for as long as necessary to:

• Provide you with requested services

• Comply with legal obligations

• Resolve disputes

• Enforce our agreements

You may request deletion of your website contact information at any time, subject to legal record-keeping requirements.

Protected Health Information

In accordance with North Carolina law and professional standards, we retain patient medical records for a minimum of ten (10) years from the date we terminate services to you. For minor patients, we retain records until the patient reaches thirty (30) years of age or for ten years after the last date of service, whichever is longer.

When we dispose of medical records, we do so in a secure, HIPAA-compliant manner to maintain confidentiality.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies. Cookies are small data files stored on your device that help us:

• Remember your preferences

• Understand how you use our website

• Improve website functionality

• Deliver relevant content and advertisements

Types of Cookies We Use:

• Essential cookies (necessary for website operation)

• Analytics cookies (Google Analytics, Meta Pixel)

• Marketing cookies (for advertising purposes)

You can control cookie settings through your browser preferences. Please note that disabling certain cookies may limit your ability to use some features of our website.

Links to Other Websites

Our website may contain links to third-party websites, including Jane App for appointment booking and patient portals. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated policy on our website with a revised "Last Updated" date. We encourage you to review this policy periodically.

For material changes to this Privacy Policy, we may provide additional notice, such as posting a notice on our website homepage or sending you an email notification.

Notice of Privacy Practices (HIPAA)

In addition to this Privacy Policy, we provide a separate Notice of Privacy Practices that describes in greater detail how we may use and disclose your protected health information, as required by HIPAA. You will receive a copy of our Notice of Privacy Practices at your first appointment, and it is also available upon request.

Contact Us

If you have questions or concerns about this Privacy Policy, wish to exercise your privacy rights, or need to file a complaint, please contact us:

Just Peachy Chiropractic + Wellness
6853 Fairview Road, Suite 100C
Charlotte, NC 28210

Phone: (704) 362-5400
Email: frontdesk@justpeachychiro.com

Office Hours:
Monday - Thursday: 7:30 AM - 1:00 PM and 3:00 PM - 7:00 PM
Friday - Saturday: By Appointment Only

Filing a HIPAA Complaint

If you believe your privacy rights have been violated, you have the right to file a complaint with:

Our Practice:
Privacy Officer
Just Peachy Chiropractic + Wellness
6853 Fairview Road, Suite 100C
Charlotte, NC 28210
Phone: (704) 362-5400

U.S. Department of Health and Human Services:
Office for Civil Rights
U.S. Department of Health and Human Services
200 Independence Avenue, S.W.
Washington, D.C. 20201
Phone: 1-877-696-6775
Website: www.hhs.gov/ocr/privacy/hipaa/complaints

You will not be retaliated against for filing a complaint.

Acknowledgment

By using our website or receiving services from Just Peachy Chiropractic + Wellness, you acknowledge that you have read and understood this Privacy Policy.